Video marketing offers numerous benefits for your business. If you’re looking to boost engagement and interactivity on your site, video marketing can help. Research shows that customers are 10 times more likely to interact with videos than blocks of text.
Adding videos to your site will encourage people to spend more time interacting with your content. The more time they spend on your site, the more they will learn about your business, and they will be more likely to contact you to find out more about your products or services.
When people spend more time on your website, it also signals to search engines that you provide valuable information — and they will rank your site higher in search results. In addition to engaging visitors, adding custom videos to your site makes it 53 times more likely that you will rank on the first page of Google results.
Video can ultimately impact your conversions too. Including videos on landing pages can boost conversion rates by 80 percent. If your landing page typically converts 50 customers each month, adding a video to the page can almost double your conversions, earning you 40 additional conversions.
The benefits of incorporating video into your marketing strategy are endless — and the importance of video marketing continues to grow. If you’ve been considering adding custom videos to your site, our video experts at DBIT Web Design can help!